Graphic Design: Your Creative Journey To Success

Graphic design is a creative aspect of communicating information, ideas and solution through the art of imagery and lettering.

Fifteen is a great example of a graphic design agency that has a profoundly large team of creatives. They have covered this topic in an exceptionally informative blog they made 2 years ago.

The working conditions for graphic design would typically be designing a variety of ideas and products such as websites, packaging and advertising, the process of this work would involve long periods of working on a computer. The environment in graphic design would be studio/office based if working in an agency or home based if freelancing, travel would usually be required when meeting clients.

What is the difference between in-house, agency and freelance?

In-houses are teams within large organisations, for example, publishers, retailers, universities, packaging companies and banks. They benefit from higher salaries and easier internal progression but have generally less creative freedom and variety.

Agencies are teams that seek out and serve a wide range of clients, they may specialise in areas like advertising, corporate communications or just general graphic design. They benefit from more expectations of work variation, but have a likelyhood of a lower salary and less internal progression.

Freelance is highly similar to Agency work, however, you will be working completely independant. It is your responsibility to seek clients and complete the work on your own, but at least the benefit of Freelance work is that you have the freedom to pick and choose jobs that interest you most.

How do you progress to succeed?

Once you have a storng portfolio from your history of work experience, qualifications and skills in art-related subjects such as illustration, you are ready to enter into the graphic design business.
It is also important that you have an enthusiastic and positive attitude to help you progress through the industry.

Below illustrates the common career paths within the design industry:

Progression Tips

  • The main route to successful progression is by; developing a reputation, networking and making contacts.
  • Developing your career further depends on frequent job movement in order to widen experience and develop your portfolio. You need to think strategically about any moves you make.
  • Smaller companies rarely have a career structure, but they may have a better work environment than larger companies. You may want to go freelance/self-employed to progress your career.
    • Junior Graphic Designers generally progress after 2 or 3 years.
    • Graphic Designers generally progress between 3 to 5 years.
    • A lot of designers choose to go Freelance/Self-Employed within 5 to 10 years of having their first job.

Final Tips

  • Ensure your CV is typographically great with a clear layout and no spelling errors or incorrect spacing. Giving it a creative design can be helpful but it is risky.
  • Work on your Portfolio – Sometimes try tailoring it to the design company you’re applying to.
  • Get as much experience as possible!
  • Network, network, network.
  • Learn and train as you go! Always make sure to keep up-to-date with the latest design software available.
  • Be very enthusiastic and positive


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